Internet is now a lucrative platform for both brick-and-mortar stores as well as web shops to promote and positively affect business in products and services.
However, a purely online venture needs many issues to resolve, unlike a brick-and-mortar store, which relies mostly on foot traffic.
Michael Dadoun of Montreal knew that handling e-commerce is not easy. Even though many conventional businesses as well as e-commerce start ups have put up adequate capital to venture into digital marketing, the going has not been easy.
One of the issues facing many entrepreneurs is e-commerce security.
With online transactions on the increase, online attacks and frauds have also increased.
For an entrepreneur, months of hard work on a marketing campaign can go down the drain if an unforeseen calamity befalls his or her website.
There is a lot of stress from the Canadian government to improve e-commerce in our country. However, unless both the e-merchants and consumers have inbuilt trust, there cannot be any significant growth in digital marketing.
Michael Dadoun of Montreal is working hard on this issue. For one, his venture UpClick.com has addressed many of the issues digital merchants face.
Going ahead, he has challenges. Out-of-date software, poor servers, poor system administration, and inadequate technical knowledge - all contribute to exploiting security systems.
Hopefully, we will see most of the issues resolved.
Michael Dadoun is presently the CEO of UpClick, a leading full payment processing solution. He is also Principal of Solaria Fund, a private equity fund.